Dave Bell, Co-founder and CEO of Gummicube, looks at mobile marketing in the context of user acquisition and App Store Optimization. There are over 5 million apps on the Google Play Store and Apple’s ...

Dave Bell, Co-founder and CEO of Gummicube, looks at the ASOs role in driving user engagement and retention. Did you know that App Store Optimization (ASO) is the strongest driver of high-quality and ...

In today’s competitive marketplace, standing out from the millions of applications available is no easy task. App Store Optimization (ASO) has become a crucial component of the marketing strategy for ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

App store optimization (ASO) has become a vital component of successfully marketing an app on app stores, largely because today's largest app stores cumulatively feature several million apps and are ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

Having a visible app on any native app store is now a highly competitive arena in mobile marketing. As app ecosystems become more crowded, brands are turning to performance-based partners such as ...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Editor’s Note: Want to hear more from Anne in person? She’s a featured speaker at our SEJ Summit Santa Monica event, ...

The role: Similar to a search engine optimization (SEO) specialist, only confined to the Google Play Store and Apple App Store environments, ASO specialists are responsible for landing their clients ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Familiar names dominate the top of the app store charts … how do you ...