Microsoft Ads expands LinkedIn targeting with job seniority filters

Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Small Business Trends on MSN

Lyft unveils rider graph: A game-changer for ad targeting efficiency

Discover how Lyft's innovative Rider Graph is transforming ad targeting efficiency, enabling brands to reach their audience ...

Barometer Partners with Spotify to Deliver Episode-Level Brand Suitability Targeting, Launching on The Trade Desk

Through this new integration, Barometer’s AI engine analyzes every podcast episode on Spotify Ad Exchange before it is released. This pre-release analysis generates rich, episode-level data that ...
TMCnet

MTR* advertising Leads Market Revolution: Harnessing Data to Evolve from Network Coverage to Precision Targeting

Hong Kong's Prime 63 Metro Stations Network Launches Data-Driven "25 Personas" Audience Targeting Solutions. HONG KONG, June ...
Wired

Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...
Reuters

Target's holiday advertising push will only take it so far, investors say

NEW YORK, Dec 24 (Reuters) - In the most competitive holiday season in years, major U.S. retailers Target (TGT.N), opens new tab and Walmart (WMT.N), opens new tab are spending more on ads to reach ...
Search Engine Land

Google Ads demographics: A deep dive into targeting and exclusion

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...