I sat down with Julie Shaffer the other day to talk a bit about augmented reality's role in print. Before this conversation I can't say I imagined there was a bright future, but Julie was quick to ...

Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company?s ongoing efforts to drive consumer interaction. The company teamed up with ...

Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

Hewlett-Packard has experimented with augmented reality and 3D image manipulation in recent products, and it intends to bring some of those technologies to tablets and laptops for a more interactive ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Sign up for The Media Today, CJR’s daily newsletter. A post on Techcrunch Europe yesterday alerted us to an experiment by the German daily Sueddeutsche Zeitung to ...

Surgeons at Galilee Medical Center in Nahariya, Israel, performed a novel eye surgery using 3D printing and augmented reality, according to a Jan. 5 report from 3D Printing Industry. The surgery, ...

Virtual reality is so yesterday. Another budding technology is gaining a foothold with consumers, allowing them to view images and text in a futuristic way. Call it ‘’augmented reality,’’ or AR.