Is B2B marketing really all that different from B2C marketing? We at B2B International certainly believe so. This white paper outlines 10 key factors which are unique to B2B marketing and of crucial ...

Duxbury, now running Craig Duxbury Consulting and serving as a juror on the Industry jury for The Drum B2B Awards, has spent his career working with leading B2B brands on the comb ...

B2B International was founded by father and son, Paul and Nick Hague in 1998. It has offices across the globe, including Manchester, London, Düsseldorf, New York, Chicago, Beijing, Shanghai and ...

A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a growth driver.

Dentsu Aegis full-service market research firm B2B International has appointed a Kantar managing director to the newly-created role of head of Germany. The appointment of Bernd Büchner comes as the ...

Dublin, Nov. 22, 2024 (GLOBE NEWSWIRE) -- The "B2B E-Commerce Marketplaces Overview 2024" report has been added to ResearchAndMarkets.com's offering. Global B2B E-Commerce Marketplaces Overview 2024 ...

Market research specialist B2B International has appointed three new research executives across the UK and America. Afshan Bhatti previously worked as part of B2B International’s research team, and ...

Business-to-business research provider B2B International has been acquired by marcoms company Dentsu Aegis Network for an undisclosed sum. In February this year the company reported record annual ...

US B2B research company Werk Insight has appointed Mark Tuinstra as Research Director, based in NYC. The full service firm was founded by former B2B International VP North America Nik Werk in 2021, ...

B2B International, a market research firm based in Stockport, is accelerating its expansion plans with the launch of a business-to-business (b2b) advice and consultancy division. The new arm, B2B ...