WE ARE SURROUNDED BY LABELS. THERE ARE THESE STEREOTYPICAL LABELS THRUST UPON HIGH SCHOOLERS, THE GOTH KIDS, THE JOCKS, THE THEATER KIDS. WE’RE SURROUNDED BY PHYSICAL LABELS TO WALK DOWN THE AISLES OF ...
Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...
I'm the kind of customer beer sellers target when they tag their latest brew with a catchy name and wrap their product in a colorful label that's really a work of art. I enjoy sampling different beers ...
Dani Somers, Megan Merrigan and Mia Mozzoni, all members of Dover Youth 2 Youth, are advocating for stricter enforcement of alcohol labelling laws to protect minors. Last month, the members of an ...