The brand name puts a face on every company. Names like McDonald's, Amazon.com, GM, Apple, Intel, and a host of others have long become significant members of pop culture vocabulary. They've also ...

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

Managing brand images and building brand portfolios are difficult challenges even for the most seasoned executives. This is particularly true in hard economic times when consumers are prone to forego ...

In one of many classic scenes from Ron Shelton’s 1988 baseball film Bull Durham, rookie pitcher Eppy Calvin “Nuke” LaLoosh brings veteran catcher Crash Davis to the mound (again) to explain why he’s ...

This year, Stephen Mostrom has written 1,000 LinkedIn posts, and spent countless hours crafting copy that racked up more than 10 million cumulative impressions. But most of these posts didn’t have his ...