People spend a lot of time as passengers, and with self-driving cars, it’s expected we might spend even more. A new German venture, Holoride, has partnered with Audi to produce a VR experience for car ...

VR car showrooms won’t replace test drives, but they’re perfect for killing bad options early. Use them as a filter, then go drive the finalists for real. VR car showrooms let buyers virtually explore ...

The company's VR games react in real time to how the car moves. It works with newer Audi vehicles at launch. Bridget Carey is an award-winning reporter who helps you level-up your life -- while having ...

Did you even have a childhood if you did not press your face against a car window during a long road trip? Such an experience may soon be a thing of the past. Apple has filed a patent to add VR ...

HTC says it’s pretty sure a new car-based virtual reality experience it’s working on won’t leave you and your car smothered in vomit. In a blog post, the company announced it was partnering up with in ...

Apple has some fascinating (if dangerous) research projects underway. Photo: Mark Rober Apple has recruited popular science YouTuber Mark Rober to work as part of its top secret special projects group ...

We understand that you have joined ZeroLight from Unity Technologies. What can auto retail learn from the gaming industry? Essentially our lives are becoming more like well-designed games, where we ...