Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...

Has the B2C engagement model changed? Yes — the calendar-driven, more-contact-equals-more-conversion model has been replaced ...

The infrastructure is largely in place. Across pharma, most commercial organisations now have the platforms, data pipelines, and automation tools needed to engage healthcare professionals in genuinely ...

In the modern business-to-business environment, the linear, funnel-like operating model used by marketing and sales professionals can no longer achieve the desired outcomes, says analyst firm IDC, ...

Customer engagement remains a top challenge for businesses in today's technological landscape. The explosion of AI and the commercialization of space, the rise of quantum computing and the ongoing ...

With inflation remaining top of mind for consumers and competition from private labels intensifying, maintaining customer loyalty has become a growing challenge for brands. One powerful tool to boost ...

Interactivity in digital consumer engagement encompasses the dynamic two-way exchange between users and digital platforms, enabling consumers to assume active roles in shaping content, services and ...

New go-to-market model fully integrates the global aviation platform across programmatic membership, private jet and group charter, and premium commercial solutions ATLANTA, Jan. 27, 2026 /PRNewswire/ ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

Google's release of Customer Engagement Suite with Google — a Contact Center as a Service (CCaaS) product — with advanced artificial intelligence signals a strategic step to strengthen the company's ...