Research and Markets has announced the addition of the "Eye Tracking Market - Forecast (2016-2021)" report to their offering. Eye tracking on a technology front can be defined as a sensor technology ...

Combining data on consumers’ attention and gaze with their emotional states - SMI eye tracking and Emotiv neuro-technology offer an easy-to-use interface. TELTOW, Germany--(BUSINESS ...

The concept of measuring and responding to human eye motion, or eye tracking, isn’t new, but the past year saw a rising interest in the technology. There have been a slew of acquisitions of eye ...

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making buying decisions. It goes beyond traditional surveys and focus groups, ...

Here's the latest news from Middle Tennessee State University. Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced ...

Junbi.ai joined the TNW for Startups programme and exhibited at a previous TNW Conference. This story was part of the programme offering; it’s written under full editorial control of TNW. Check out ...

Eye tracking is also used to tell how the floor plan and design of the store are affecting the consumer. According to the WSJ, three company giants, Unilever, Procter & Gamble, and Kimberly-Clark, are ...

April 12, 2007 Have you ever wondered about the relationship between sex and cars? Intuitively, we all know there’s something going on there, but new research in the area of neuromarketing is ...

A new doctoral dissertation shows that to predict consumers' actual choices, companies need to simultaneously measure a ...

Opinions expressed by Entrepreneur contributors are their own. Using neuromarketing, marketers can study a person’s brain activity to see his or her response to marketing stimuli. Nueromarketing is ...