Google today launched a new hub called Analytics Academy, a new hub for digital marketers and analysts to stay up-to-date. The site features free community-based video courses about digital analytics ...

In an effort to help digital marketers become more data savvy, Google launched the Analytics Academy in October of last year. The first course Google offered attracted 145,000 students. with more than ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

If you expect to be able to switch over seamlessly in May of 2023 when Google Analytics 4 takes over for Universal Analytics, think again. "I really keep pushing marketers to start this process as ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...