Music is a big part of our lives. Not only is it used to portray feelings we can’t say into words but it is also used as a marketing strategy that can help brands cross boundaries and reach target ...

Don’t worry—we made a chart.

Manila, Philippines – Manila-based agency Homonym, the leading name in Sonic Branding in the Philippines, officially launches its cloud-based plug-and-play Music Curation service. Homonym Founder and ...

Sign up for the daily CJR newsletter. Last week’s posting discussed sound-alike words that are often mistaken for one another, despite their different meanings ...

Digital marketing has always been associated with visual power. Images in Instagram stick in the audience’s mind even before they read the first lines of copy, and videos have been recognized as ...

Music is used as a marketing strategy that can help brands cross boundaries and reach target markets. Sonic branding is a marketing tool that analyzes the songs that are heavily rotated in playlists ...