Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims. Inbound links, or backlinks as they’re commonly referred to, ...

There are many things that affect your search engine rankings. Inbound links are one of the elements that can really help or hurt your website’s rankings. I recently wrote about how buying inbound ...

Links were, are, and will continue to be the lifeblood of search engine optimization (SEO) for many years to come. That’s why SEO professionals invest in some form of link building — whether it’s blog ...

The quality, as well as the amount of your inbound links is vital criteria utilized by search engines to rank your pages. Inbound links are links placed on other sites to direct traffic back to your ...

Most people already know that getting inbound links is one of the most important aspects of generating traffic to your site. Obtaining links from sites outside of your own will not only generate ...

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

When a Facebook user shares or "likes" your business's website, you may check your Google or Bing Webmaster Tools account and find that the number of inbound links pointing to your website has not ...

A WebmasterWorld discussion (paid subscription required) touches upon the fear of penalties with too many inbound links. As many people realize that original content and original research really does ...

Content serves a variety of roles in the online marketing sphere. It’s an authority establisher, getting more people to see and trust your brand, it’s a sales engine, encouraging more people to buy ...

Google’s Matt Cutts declared guest blogging (and other tactics) as a way of generating SEO inbound links as a “spammy practice” that was dead and gone, way back in 2014. It was a statement that ...