The League of Legends European Championship announced late Wednesday that it is ending its partnership with NEOM, a Saudi Arabian state-sponsored city development, several hours after the partnership ...
The LEC – previously known as the European League of Legends Championship Series – has been in existence for five years and pits the continent’s best gamers against one another. High-profile matches ...
The EU LCS is no more. Instead, the highest level of European League will now be called the League of Legends European Championship — or LEC. Along with the new branding, Riot is also collecting the ...
A storied NBA team, a leading Bundesliga side and a rock band are some of the major sport and entertainment brands that are involved in the rebranding of an online game which has more than 100 million ...