In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
Mixed local TV advertising news continues to cause uncertainty heading into the second half of 2026. The positive comes from current and near-term political advertising growth, around the mid-term ...
CHANTILLY, Va.—BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1 ...
Political ad spending is projected to reach $11.6 billion in 2026, and a growing share is expected to flow into podcasts and digital audio.
Gray Media stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Political ad spending is a major, predictable catalyst for local broadcasters’ top-line growth, ...
Political advertising from this year’s midterm-focused elections will rise 9% in revenue from the previous midterm results (2022) to $13.8 billion, according to estimates from Madison & Wall. The ...
An ad targeting a Michigan congressional candidate is prompting new questions about a state law governing the use of ...
Gray Media has introduced an enhanced political digital advertising solution, expanding the company’s Political 360 ... Read ...