On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Apple has just launched a new ad that claims its Safari browser is the most private and the fastest, while attacking Chrome and Android in the most graphic terms.

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

On Tuesday, Apple announced updates to its Apple Business program. The thing that everyone noticed is the part where Apple is putting ads in Apple Maps starting this summer. We’ll get to that in a ...

The EU has begun looking into whether Apple Maps and Apple Ads should be designated as "gatekeepers" and subject to greater regulation (via Reuters). The App Store, iOS, and Safari were classified as ...

Apple has found what users consider the worst idea to turn Apple Maps into a profitable service: ads. That's right, ads are coming to Apple Maps, so what has long been a rumor is now an official and ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Update: Apple confirmed its plan to sell ads in Apple Maps when it announced the upcoming launch of Apple Business on Tuesday. “Beginning this summer in the U.S. and Canada, businesses will have a new ...