Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.

Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.

Microsoft isn't kidding around. Aside from growing its ad revenues and search market shares, the company's leaned into AI with integrating Microsoft Copilot into its search experience and advertising ...

Microsoft Advertising GM Paul Longo discusses AI agents, AI-powered discovery, personalization, creativity, privacy and the ...

New Compare & Decide Ads are designed to optimize user engagement on Bing Chat. Snapchat My AI and Axel Springer are the first Ads for Chat API partners. Copilot for Microsoft Advertising aims to ...

Microsoft introduced several updates to Audience Ads bidding, placements, and availability. To include more accommodation options, Microsoft renamed Hotel Campaigns to Lodging Campaigns. Microsoft ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The search landscape is ...

A Microsoft presentation from 2022 showed how the company could quickly grow revenue from mobile purchases and advertising over the next few years. The Activision Blizzard deal would give Microsoft a ...