A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three years. About 43% of marketing pros already use AI to automate repetitive tasks ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

In marketing's dynamic landscape, emotional intelligence (EI) is a critical driver of success. EI goes beyond mere transactional relationships to create genuine, lasting connections with audiences. By ...

Working at a startup can feel like building a plane while you’re trying to take off. Use these ten marketing tips to effectively grow and sustain your startup. Startups can significantly enhance ...

Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards. CeraVe, Heinz and McVitie’s have taken the top honours at Kantar’s 2026 Advertising Effectiveness Awards, ...

The top-most effective marketers in the world, according to the 2025 Effie Index announced by Effie Worldwide, are Unilever, McDonald’s, AB In Bev, PepsiCo, and Nestlé.