Every time a woman monetizes the absurd, she’s accused of making fetish content. It’s a symptom of the anti-sex moral panic sweeping pop culture — and this time, it’s coming for TikTok’s NPC creators.

Are you an “NPC”? Check with your teen! The acronym stands for “non-player character,” which in video game culture, is a figure not controlled by a player. Like a background character or one that is ...

Every second reel on Instagram now contains the same kind of content, comments like “bro won the internet” and “for real,” identical Instagram bios, captions filled with words like “lowkey” and “not ...

I’ve been seeing these videos for at least a year, what I’d call the “NPC in real life” trend on TikTok, videos which involve harassing, embarrassing, or frightening people in public. Harassment is a ...

On Sunday (Aug. 13), Twitter user @Snshores posted a video of Nicki Minaj interacting with her fans on TikTok. In the clip, the Pink Friday creator plays the trending NPC livestream game and acts out ...

An increasing number of TikTok creators are livestreaming themselves as ‘non-playable characters’. Some are making money off the unconventional phenomenon. If you click on the TikTok feed of Fedha ...

Pinkydoll, née Fedha Sinon, gained fame on TikTok for acting like a video game character Christopher Polk/Penske Media/Getty Pinkydoll has mesmerized millions of viewers with her unique TikTok videos ...

In general, calling someone an “NPC” is a way to tell a person that they lack original thinking skills, or more simply, that their opinion doesn't matter to you—but the term didn't start out that way.