When I’m fitting golfers, one of the first questions I’ll ask them is, “What type of shaft do you play?” A common response: “60 Stiff.” That’s a perfectly acceptable answer. But here’s the thing: not ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. Golf wasn’t just a hobby for Richard Berle growing up. It was ...