When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

Traditional advertisements—think mid-century magazine pages and infomercials—make a fairly straightforward appeal. Here is our product. These are its qualities. You can use it for this and this and ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study shows that, regardless of content, ...

Compares the persuasion (strong) and reinforcement (weak) theories of advertising and uses neuroscience as a basis for a third model of what advertising does for brands: MAC (Memory dominates Affect ...

How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you to connect with your team and also get more done on your own. It saves you time and ...