Benny Arbel is CEO and founder of MyThings, a B2B personalized retargeting company. AdExchanger.com: Please share how MyThings has pivoted since it was established in 2005 and arrived at a ...

Deeplink.me, the new service from Cellogic making it possible for users to navigate through the apps on a smartphone the way you navigate the web, is today exiting from its beta period and launching ...

Today on the Yahoo! Advertising blog, Yahoo! announced its new “Personalized Retargeting” product which it claims can “turn prospects into customers at an even higher rate than standard ...

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for advertisers. What I say to that is fear not, marketers, some ...

Facebook is to close down its ad exchange FBX, an advertising tool that lets brands retarget ads via third parties such as AppNexus and Criteo, in November according to The Wall Street Journal. The ...

If you’ve developed an app — even if you’re successfully selling it — there’s one statement that’s unquestionably true: you’re letting potential users slip through your fingers. No matter how good ...