Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago. Salesforce has been circling a CDP launch for ...

Salesforce launched its first integrations with newly acquired Slack across its clouds and Customer 360. The effort is aimed at hybrid work and the "digital HQ" as well as resolving customer issues ...

Marc Benioff, Salesforce co-founder and co-CEO, gives the keynote address at Dreamforce 2017. (Salesforce Photo by Jakub Mosur Photography) Enterprise software companies are thinking along the same ...

Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience Customer Data Platform integrates with Google for seamless first party ...

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...

Salesforce last week unfurled an update to its customer data platform (CDP) that adds promises to make it easier to personalize sales and marketing efforts by leveraging among other things artificial ...

Salesforce today introduced Digital 360, bringing together new and existing components within the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and ...

Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data platform (CDP) race. The company detailed that Customer 360 will be ...

SAN FRANCISCO, Aug. 17, 2021 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced new innovations that combine the power of Slack and Salesforce so teams can stay ...

How many times have you called into a company, answered a bunch of preliminary questions about the purpose of your call, then found that those answers didn’t make their way to the CSR who ultimately ...