Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

It’s a muggy morning at the Mister Softee headquarters in Runnemade, NJ. While most New Yorkers are retreating to the temporary oasis of Rockaway Beach or a friend of a friend’s air conditioned loft, ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Selo Artas remembers not being able to afford a Mister Softee ice cream cone. He had recently moved to New York from his ...

Each year, an army of Mr. Softee trucks are repainted and refurbished in south New Jersey before ice-cream season. Here's what it's like inside the sweet treat headquarters. How you know that spring ...