The proposed update would help media buyers better understand how bid requests are created and routed across programmatic ...

IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a ...

The TV term du jour is supply-path optimization (SPO). As more TV inventory goes programmatic, advertisers are demanding better transparency and doing whatever they can to reduce the much-despised ad ...

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM ...

In January, at the IAB’s Annual Leadership Meeting, P&G Chief Brand Officer Marc Pritchard served notice to the digital marketing ecosystem, saying that P&G demanded transparency from agencies and ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

NEW YORK, Nov. 16, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The report ...

Viant Technology, an exclusively buy-side, AI-powered advertising platform focused on connected TV, has introduced enhanced Publisher Solutions, a set of tools that the company says will give ...

NEW YORK, Nov. 17, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Perfecting Your Supply Path: The Expansion of ...

With the rapid advancement of e-commerce, the increased transparency of product information and the proliferation of channel options have heightened demand uncertainty for businesses. Concurrently, ...