The proposed update would help media buyers better understand how bid requests are created and routed across programmatic ...
The TV term du jour is supply-path optimization (SPO). As more TV inventory goes programmatic, advertisers are demanding better transparency and doing whatever they can to reduce the much-despised ad ...
IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a ...
If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...
In January, at the IAB’s Annual Leadership Meeting, P&G Chief Brand Officer Marc Pritchard served notice to the digital marketing ecosystem, saying that P&G demanded transparency from agencies and ...
NEW YORK, Nov. 16, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The report ...
As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...
Infolinks integrates with Basis, embedding curated Premium Proprietary Placement supply directly into media planning & ...
NO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 14, 2022 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, ...
NEW YORK, Nov. 17, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Perfecting Your Supply Path: The Expansion of ...
With the rapid advancement of e-commerce, the increased transparency of product information and the proliferation of channel options have heightened demand uncertainty for businesses. Concurrently, ...
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