Add Yahoo as a preferred source to see more of our stories on Google. Sweden or Switzerland? Swedish tourist board launches campaign to explain the difference Sweden’s tourist board has decided it is ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Forbes contributors publish independent expert analyses and insights. Duncan Madden is a travel writer living in Köln, Barcelona and London. For the majority of people around the world, the name ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

STOCKHOLM, Sweden – Tourists from the US, China and India helped Swedish tourism grow incrementally despite a slump in visits from crisis-tainted European countries. STOCKHOLM, Sweden – Tourists from ...

It may be at least five years until the first commercial space planes are available outside the US, but Karin Nilsdotter, CEO of Lapland-based Spaceport Sweden, isn't waiting around. Her goal: to make ...