Everything you need to know about SEO and AEO ...

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ...

The rise of GEO and AEO does not replace SEO. It reinforces the need for stronger technical foundations, entity signals, and information architecture.

Last month, a founder I’d just signed asked me the question I now hear at least once a week: “Is SEO dead? Should we even bother?” She had a point — sort of. Her competito ...

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest ...

An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution. In one of the most consequential regulatory moves yet for ...

John Mueller says skipping meta descriptions carries no penalty, but writing them still serves a valuable purpose.

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO (search engine optimization) tool for businesses. This is a huge win for business ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.