It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. Tereza Litsa is a social media ...

Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial. How ...

Google is testing a 'Try on' button that now appears directly within SERP product carousels, instead of only after opening the carousel. An SEO professional and SERP analyst with over five years of ...

Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing may be exploring similar ways to push users toward AI-powered search. An SEO professional ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

Google is testing a shorter AI Overview design on desktop, potentially giving organic results below it more visibility and clicks. An SEO professional and SERP analyst with over five years of ...

We use one analytics service, Google Analytics, to count visits and see which articles people read. We don’t run ads, and we don’t add advertising or social-media trackers to the site. A few features ...

Microsoft is testing AI Mode branding across Bing and Edge, with new AI Mode entry points connecting users to its Copilot-powered search experience. Venkat is a senior writer with years of experience ...

Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.

Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the right state of mind to interact ...

Let me say from the very beginning, after my tests – there is no clean, one-for-one replacement for DataForSEO. That is the first thing most “alternatives” lists get wrong. DataForSEO is not merely a ...

Getting Around Location Reports in Google Analytics The location report in Google Analytics is really good for national and international businesses and even those who pick up visits from around the ...