The writing of this column took a major detour while I was watching HBO, specifically the new series The Staircase (the last episode of which will land on June 9). I discovered that this fictional ...

AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Keila Shaheen’s “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok. By Alexandra Alter Last summer, a book changed Kohn Glay’s life. A TikTok ad had ...