Dry. Proscriptive. Wordy. Jargony. Boring. Many words have been used to describe scientific writing, very few of which would excite a reader to take a closer look into the contents of a paper. With ...

In the era of AI and instant gratification through video content, the timeless art of storytelling remains a powerful tool to prime and engage jurors' emotions and intellects. In the opening statement ...

A new study finds more eye contact makes people less likely to agree with a persuasive argument, especially if they're already skeptical. By Shaunacy Ferro Published Oct 2, 2013 10:00 PM EDT Add ...

At this point, anyone following artificial intelligence is familiar with the many (often flawed) benchmarks companies use to demonstrate a model’s effectiveness at everything from math and logical ...

Why is persuasion so hard, even when you have facts on your side? As a philosopher, I’m especially interested in persuasion – not just how to convince someone, but how to do it ethically, without ...

During an intellectual battle, one's true colours are tested. The side losing ground, as a last resort to assert tenacity, turns argumentation into sophistry. Objectivity becomes the worst casualty ...

The best persuasion strategies work in any situation, whether you're persuading your boss to fund your project or give you a promotion or you're persuading your teenager to take out the trash.

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

Robert Cialdini is the author of Influence, a book which has been, well, very influential. It has sold over 3 million copies. Influence is not only a fun read, but it is brim-full of some of the best ...