This video takes viewers inside HKS at SEMA for a close look at some of the standout performance builds on display.

The 2023 SEMA show is long in the mirror, but I’m still thinking about it. For years, it’s been an interesting fixture in our funny little business, and often the originator of memes like the ...

In a historic moment for Indian sports and the Armed Forces, Subedar Hokato Hotozhe Sema has become the first Indian ...

The other SEMA showcase is a Moparized Dodge SIXPACK Charger. This is a pure marketing showcase to show what kinds of accessories and upgrades Mopar has to offer for the newest Dodge Charger model.

SEMA has been working hard to make aftermarket performance parts legal and available for all our hot rods, and when it comes to dealing with governments, that’s no easy task. In this case, SEMA has ...

One of the major topics at this year's SEMA Show in Las Vegas was electrification. With regards to OEMs, Dodge showed off the Charger Daytona SRT EV for the first time in person, meanwhile Lexus ...

“The industry’s alive and well. We’re going to continue to be able to modify no matter what. We’re going to continue to individualize no matter what. Whether it’s EV or whether it’s internal ...

The Specialty Equipment Market Association show is known for its brash excess and questionable design choices. No matter what your automotive passion, you will see something to both delight and ...