Why Smucker’s $5 Billion Bet on the Twinkie Flopped

Problems arose from the snack’s 65-day shelf life as well as changing consumer habits ...
Dengarden on MSN

Old Smucker’s Jar Gets the Sweetest Second Life

This simple upcycle turns an empty jam jar into a cottage-inspired soap dispenser with the original picnic-style lid.

Smucker’s CEO said buying Twinkies ‘tastes like growth.’ Three years later, it tastes like a $5 billion mistake.

The jam giant thought it was buying a snack empire. It didn't realize that Twinkies last 65 days — a small fact that would ...
Zacks Investment Research on MSN

Why is Smucker (SJM) down 4% since last earnings report?

A month has gone by since the last earnings report for Smucker (SJM). Shares have lost about 4% in that time frame, underperforming the S&P 500. But investors have to be wondering, will the recent ...
Wall Street Journal

J.M. Smucker Co.

1 Day SJM 1.42% DJIA -0.25% S&P 500 -0.45% Consumer Goods -0.37% ...