ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Haier announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain in the fall of 2025. By partnering also with ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Tracy Call, CEO of Media Bridge, co-founded Highlight Reel with Griffin Archer to reshape sports marketing through an integrated approach. Women’s sports aren’t just having a moment; they’re leading a ...

Social media strategies in sports marketing have evolved from one-way broadcasts of scores and highlights into sophisticated, multi-platform ecosystems that integrate fan engagement, brand ...

Few organizations are celebrating the New York Knicks’ presence in the NBA Finals as much as Blueair is. In March the company became the team’s Official Air Care Partner, with its air-wellness ...

For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing one of the few remaining pillars of monoculture. Look no further than the ...

The echoes of the FIFA World Cup Qatar 2022 were not the end of a story, but the explosive start of a new one. That tournament served as a global showcase, a proof of concept that has ignited an ...

Whit Haskel discusses FOX Sports' marketing strategy ahead of FIFA 2026 World Cup in an interview with The Sporting Tribune.