Pride may be over, but the questions it raises for advertising remain. Has advertising normalised LGBTQIA+ stories, or simply ...

Kansai Nerolac turned pilgrimage routes into a live demonstration of its heat-reflective coating, using product experience ...

Jivraj9 Tea Group has appointed Primex Media Services Pvt. Ltd. as its public relations and communications partner. Under the mandate, the agency will handle the tea brand's PR strategy, media ...

Communications consultancy WordsWork has introduced a new brand identity, created in collaboration with designer Aaquib Wani, as the agency enters its next phase of growth. Founded in 2009 by Neha ...

Zee Entertainment Enterprises Ltd. (Z) has issued an advisory to hotels, commercial establishments and associated partners across India, reminding them of the intellectual property and broadcasting ...

When the Cannes Lions International Festival of Creativity introduced the Entertainment Lions for Sport category in 2019, it signalled the growing importance of sport as a platform for storytelling, ...

Google has lost its appeal against a record European Union antitrust fine over its Android mobile operating system, with the bloc's highest court upholding a penalty of €4.1 billion. The Court of ...

Tata CLiQ Fashion and Tata CLiQ Luxury launched two separate campaigns around the Big CLiQ Sale to increase engagement, drive conversations and encourage shoppers to actively participate in the sale.

The article explores how brands use monsoon campaigns to evoke nostalgia, comfort and romance, while arguing that advertising still largely overlooks the welfare of delivery workers.

According to TRA Research, seasonal trends influenced several categories during the month, with Titan recording the sharpest decline during the month, falling 552 points.