The agency will provide strategic communications, media relations and storytelling support to expand the festival's ...

Longer commutes, shifting consumer movement, and the rise of DOOH are reshaping India's outdoor advertising playbook this ...

Inspired by the Prada Kolhapuri sandals debate, Kalapuri launched a campaign highlighting the craft's heritage and artisans, ...

As per the Google and the India SME Forum report, AI pilot projects could reduce operational costs by 20-30%, while 54% of ...

The KitKat Heist, based on the theft of 12 tonnes of KitKat products, won the Cannes PR Lions Grand Prix, four Gold Lions and ...

From viral song trends to childhood jingles, Neeti Mohan explores why sound remains one of the most effective tools for ...

As per the State of Marketing report, 86% of marketers said they would trust AI to respond to customers and help scale ...

The renewable energy company introduces the philosophy 'Energy Excellence Delivered' as it broadens its portfolio beyond ...

The AI agent is designed to help businesses deliver personalised customer experiences at scale by handling a range of ...

Atul Hegde, a veteran of India's advertising and digital marketing industry, passed away from a heart attack on Tuesday ...

On World Chocolate Day, we explore how chocolate brands in India used advertising to link products with emotions, occasions ...

Pocket lets users build projects, called 'gizmos', by describing what they want to create instead of writing code. Users can ...