Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

MediaVest is apparently in talks with two cinema-advertising networks to shift about $100 million in prime-time broadcast TV ads to the big screen. And that kind of move by a shop that handles clients ...

DC Comics are creating a thirty second cinema ad to promote the DC Relaunch, of the "New 52" through September. Each ad will include an end card that retailers can add their logo, address and offer ...

Screenvision Media hopes to interest advertisers in a soup-to-nuts approach to reaching movie fans with a barrage of announcements today unveiling what it calls its “Connected Cinema” initiative. The ...

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.