Gatorade wanted to make a breakthrough in the sports beverage industry and there was no better way to do so than to feature ...

Turning Dr Pepper's viral "Romeo" jingle into one of the brand's biggest marketing moments.

For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, ...

Ready for GloRilla's new album? The Memphis hip-hop star says she's close to completing her much-anticipated second album.

The New York Times identified U.S. Rep. Ed Case as one of six Democrats vulnerable in upcoming primaries, drawing national attention to his race against state Sen. Jarrett Keohokalole.

I scream, you scream.

Horses walk on a four beat. Or in the case of Willie the mini horse, maybe closer to a two beat, as 8-year-old Ayven Lindgren ...

Local and national brands, along with New York stadiums, spun the singer’s wedding into marketing moments. Taylor Swift and ...