Applying Porter’s Five Forces to cannabis reveals an industry built to struggle. The question is whether operators can survive long enough to see the rules change.

Michael Porter’s model of the Five Forces for Competitive Strategy provides a powerful framework for analyzing competitive pressures within industries. Although it serves as a centerpiece for business ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Robert Kelly is managing director of XTS Energy LLC, and has more than ...

Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.