From the rise of dedicated influencer marketing roles to a rallying call for the future of the industry, it’s been a busy week.

A reminder becomes more useful when it has something to attach to. A product on a shelf. A shopfront on the way home. A match day route. A lunch decision. A cinema poster outside a mall. A cold drink ...

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to ...

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

As India's Cannes tally fell from 32 Lions to five, industry leaders debate whether the challenge lies in creativity itself ...

It’s the next gold rush… or is it a feeding frenzy? South African advertisers are pouring growing budgets into connected ...

When people think about filmmaking, they often imagine cameras, actors, directors, and visually stunning productions. While ...

Creative Director Andy Mac details Akai’s legacy, the revival of its iconic product line, and the viral craze surrounding the ...

Little did I know my new job would now include intentionally misspelling words like “ut3rus,” “m3nstru@tion,” and “p3ri0d,” a ...

The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors. During a scorching week in the ...

All-in-one AI design platform Zawa has introduced its AI Reel Maker, a specialized production tool that helps sellers and marketing teams turn static product images into short-form marketing videos ...