Want to Be More Persuasive? A Massive New Study of 7,002 Shark Tank Pitches Says This Surprising Factor Makes a Big Difference

A new study out of the University of Cincinnati, Georgia Tech, and the University of Michigan asked a strange question: Does ...

Starbucks is paying baristas to make TikToks. Expect more brands to follow.

Employee-generated content is quickly becoming one of the creator economy's fastest-growing marketing strategies ...
ExchangeWire

Global Launches Billboards by Global: The UK’s No.1 Billboard Network

Global, the media and entertainment group, today (30 June 2026) announced the launch of Billboards by Global, built around the UK’s biggest 48-sheet footprint and combining scale, creativity, and data ...

Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette

The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors. During a scorching week in the south of France, an estimated 13,000-plus Cannes Lions attendees hustled up ...
ecommercefastlane

Persuasive Advertising Techniques + Real-World Examples

At its core, persuasive advertising is about tapping into your customers’ core motivations. What moves them emotionally, logically, or socially? And how do you craft messaging that inspires them to ...
Ars Technica

Apple confirms that its Maps app will begin showing ads to users “this summer”

One benefit of most of Apple’s hardware and software is that it’s relatively privacy-focused and light on advertising, compared to something like modern Windows or the Roku operating system. But ads ...
Fast Company

Our brains are wired to ignore information. Here are neuroscience-backed tips for communicating memorably

The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that’s the case, how are you supposed to ...
Game Rant

How to Use Persuasion Device in Mewgenics

Chris is a writer and editor with over 10 years of experience covering games and has a bachelor's degree in History from the University of Central Lancashire. He's mainly focused on guides, but has ...
Wired

Ads Are Coming to ChatGPT. Here’s How They’ll Work

OpenAI plans to start testing ads inside ChatGPT in the coming weeks, marking a significant shift for one of the world’s most widely used AI products. The company announced Friday that initial ad ...
CNN

ChatGPT to start showing users ads based on their conversations

ChatGPT may soon serve up ads for products it thinks you’d like to buy. OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It’s also rolling out ...
The New York Times

OpenAI Starts Testing Ads in ChatGPT

The company said on Friday that it would start serving ads in the free version of its chatbot over the next several weeks. By Cade Metz Reporting from San Francisco OpenAI is getting ready to serve ...