CLEARWATER BEACH, Fla. — The Tampa Bay area is getting ready for another Spring Break season. The busy period usually runs until about mid-April. Drone to help give rapid scene assessment to incoming ...

SIESTA KEY, Fla. — A potential land swap in Siesta Key has residents split. Land the county acquired through tax dollars is being traded in exchange for privately owned beachfront property, with plans ...

The pub’s signature quarter-pound Salty Dog ($12) is made by another Sarasota institution, Geier’s Sausage Kitchen (yes, even though their storefront closed due to a fire in 2024), dipped in batter ...

Fourth of July fireworks and festivities, America's 250th anniversary celebrations, and more Sarasota area events this weekend, July 3-5.

Florida leans hard into sun, sand and surf. But Sarasota has way more going for it than just its beautiful beaches ...

It's nearly the Fourth of July, and if you haven't made plans yet for how you're going to celebrate the holiday, fear not. There will be plenty of Sarasota area events to choose from — more than usual ...

SIESTA KEY, Fla. — UPDATE: The Sarasota County Sheriff's Office said the man was found safe early Wednesday afternoon near the intersection of Beneva Road and Clark Road. "We would like to thank our ...

SARASOTA, Fla. (WFLA) — The iconic green lifeguard tower at the center of Siesta Key Beach is usually buzzing with activity – a familiar landmark for beachgoers making their way from the white sand to ...

The old adage, "ring by spring" is getting a reality show makeover with a new series called Rink by Spring Break. The show is set to premiere on Hulu. What Is Ring By Spring Break? The new dating show ...

SIESTA KEY, Fla. (WWSB) - Siesta Key saw a nearly 2% increase in visitors between March 2025 and March 2026, with local businesses reporting strong foot traffic at Siesta Key Village. Visitors filled ...

Siesta Beach has collected another international nod, this time landing at No. 28 on The World’s 50 Best Beaches list for 2026 and standing as the only beach in Florida, and the only beach in the ...

The “Ring by Spring” TikTok trend — during which girls hope to get engaged before graduating college — is coming to life on Hulu‘s upcoming dating show, “Ring by Spring Break.” Per the official ...