Selo Artas remembers not being able to afford a Mister Softee ice cream cone. He had recently moved to New York from his ...

A new ice cream shop is coming to the Shore, just in time for warmer weather. Mister Softee will open Friday, March 13, at 605 Route 9 South in Little Egg Harbor. It replaces The Pine Cone ice cream ...

Mister Softee’s Long Island takeover isn’t showing any signs of slowing down. The ice cream vendor will open its third brick-and-mortar location, in Miller Place, next spring. Franchisee Steven Zoly, ...

There will soon be another spot to get ice cream in Suffolk County. A new Mister Softee store will soon be opening its doors in Miller Place. This will be the third Mister Softee on Long Island, along ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

A Mister Softee truck driving down a street in a residential neighborhood. There's no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, ...

One way to beat the heat in Washington Township, New Jersey, is to jump in the pool at the Greenwood Park Bells Lake Community Club. Cairbre "Bre" Bishop is opting for another way to stay cool. "It's ...

Mister Softee played hardball against a competitor, and it could lead to a deal sweeter than a vanilla swirl. But not for the other ice cream man. Last summer, the companies that own Mister Softee and ...

The daily threat and potential impact of tariffs on the U.S. toy industry is prompting new moves to bolster domestic manufacturing capacity. New Jersey-based Cra-Z-Art, the company behind RoseArt, ...

Tierney Plumb is an editor of Eater’s Northeast region, covering D.C., Boston, Philly, and New York. After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling ...

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