TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That ...

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There are electrical signals in the nervous system, the brain and throughout the human body and there are tiny magnetic fields associated with these signals that could be important for medical science ...

Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 24 min ago By Garett Sloane - 9 hours 51 min ago By Tim Nudd - 11 hours 57 min ago 12 hours 2 min ago By Ad Age and ...

Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its ...

Nielsen announced Tuesday it is launching a new pilot program to more accurately measure co-viewing, aiming to better reflect total viewership for live events and entertainment programming. The pilot ...

Super Bowl LVII is now the most-watched in history, according to Nielsen. On Tuesday, Nielsen reported that the viewership for February’s Kansas City Chiefs–Philadelphia Eagles matchup was revised due ...

NEW YORK—NBCUniversal has announced a multi-year landmark deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen ...